Project carried out under the POR MARCHE FESR 2014/2020 – AXIS 1 – ACTION 1.3 – INTERVENTION 1.3.1 Promote corporate innovation processes and the use of new digital technologies ACTIONS FOR THE REORIENTATION AND DIVERSIFICATION OF THE MARKETS.

Project: The project involved the creation of an e-commerce site in which there is also a Visual and Blog part in which the characteristics of the products are mentioned, exploiting the emotional side of their presentation. The site itself will be supported by various social campaigns (Facebook, Linkedin and Instagram) and by a new brand identity focused on the various markets. At the same time, within the same project we try to export MAVI products to Europe and non-EU markets.

Objectives: The objective is to position various cosmetic families already introduced in the Italian market by creating specific market strategies for each channel

Expected results: Mavi Beauty currently has no sales abroad. The investment that is intended to be made, however, is strongly aimed at entering new foreign markets.

Financial support from the European Union of €36,540 on an investment of €52,200